The People Profession Map and development
Christine Jacobs

NHS People Profession Map Project Manager, South Western Ambulance Service NHS Foundation Trust
Christine Jacobs is a Senior HR and OD professional currently leading the national rollout of the NHS People Profession Map as Project Manager.
With 17 years’ experience in the NHS, she has driven strategic workforce transformation, championing innovation, capability development and sector‑wide collaboration. She has led the adoption of the People Profession Map across the ambulance sector, embedding professional standards and supporting a more unified approach to HR practice.
Christine’s work has strengthened national networks, improved data‑driven insight and aligned people strategies with wider NHS transformation priorities. She is committed to inclusive leadership and future‑focused development.
Christine Jacobs