Salman Desai KAM

Salman has spent 29 years in the NHS, beginning his career in 1997 as a paramedic with Greater Manchester Ambulance Service. His frontline experience shaped his commitment to patient care, inclusion and community engagement.

He joined the North West Ambulance Service Board in 2015 and became Director of Strategy, Planning and Partnerships the following year, leading major transformation and strengthening system collaboration.

In 2022, he became Deputy Chief Executive and received the King’s Ambulance Medal for distinguished service.

After serving as Chief Operating Officer and Acting Chief Executive, Salman was appointed Chief Executive in January 2025. He remains a passionate advocate for equality, diversity and inclusion.